With a tight turnaround and big expectations, Hilton turned to EES to help meeting planners experience the full depth of their hotel brands—without ever leaving the meeting room. The goal? Deliver essential brand education in a way that felt immersive, memorable, and anything but ordinary.

The room became a journey—custom cabanas, curated food stations, and welcoming setups that sparked curiosity and brought Hilton’s story to life. Attendees were able to engage with the content in a way that felt fun, relaxed, and meaningful—proving that with the right design, even a meeting room can transport you.

We transformed a traditional meeting space into a dynamic brand showcase, bringing Hilton’s distinct personalities to life through thoughtful design and creative experiences. Each brand was given a unique touch—from Embassy “Sweets,” featuring a playful ice cream bar with custom carts and cones, to Curio and Canopy’s cozy, millennial-minded lounge filled with earthy textures and unexpected bites. Every detail was tailored to reflect the brand it represented.